🎯 Client: Oweleke TV
Platform Type: Faith-based digital TV, live-streaming sermons, music, and teachings
Target Audience: Christians in Nigeria, diaspora communities (UK, US, Canada), young adult viewers (18–35)
Core Channels: Website, YouTube, Facebook, Instagram, Mobile App
Increase weekly viewership and subscriber retention across digital platforms
Monetize content more effectively via YouTube and digital donations
Boost search engine visibility for teachings, Bible series, and topical sermons
Create engagement funnels that convert casual viewers to loyal followers
Strengthen mobile-first UX and video delivery performance
1. 🔍 Audience Insights & Technical Audit
Ran analytics on viewership behavior across platforms (YouTube, Facebook, website)
Conducted SEO & performance audit on website and streaming performance
Identified bounce rate and drop-off issues on mobile streams
2. 📹 Video SEO & Channel Optimization
Repackaged sermons into search-optimized playlists like:
“Healing & Deliverance Series”
“End-Time Prophecies: What to Expect”
“Relationship, Purity & Christian Courtship”
Optimized YouTube metadata: titles, descriptions, hashtags, thumbnails
Added timestamped sermon highlights for mobile viewers
3. 🌍 Paid Social Ads (Evangelism at Scale)
Facebook & Instagram ads targeting:
“Pentecostal Christians”, “Nigerian Diaspora”, “Deliverance Ministry” interests
Created emotional video ads with CTAs:
“Need prayer?”, “Join our next livestream”, “Testimonies of healing”
YouTube retargeting ads for those who watched >50% of content
4. 📈 Website Redesign & Streaming Enhancements
Migrated to a lightweight, mobile-first layout
Integrated video CDN for faster playback in low-bandwidth areas
Built Prayer Request and Testimony Submission funnels
Introduced 24/7 stream pop-up player with shareable moments
5. 💌 Email + WhatsApp Growth Funnel
Created a 5-part nurture sequence:
Welcome email → Latest message → Testimony → Weekly schedule → Donation/Partnership
Embedded WhatsApp broadcast opt-ins for real-time ministry updates
📊 Results (Within 90 Days)
| KPI | Before | After | Change |
|---|---|---|---|
| Avg. Weekly Views (YouTube) | 2,100 | 7,800 | +271% |
| YouTube Subscriber Growth Rate | 1.3%/mo | 5.2%/mo | +300% |
| Website Monthly Visitors | 900 | 3,400 | +278% |
| Stream Bounce Rate (Mobile) | 62% | 31% | -50% |
| Email Signups via Website | 34/mo | 162/mo | +376% |
| Video CTR (Facebook/IG ads) | 0.9% | 3.7% | +311% |
🙌 Testimonial
“We didn’t know our ministry could go this far online. Viral Spring Digital helped us turn views into souls and sermons into global engagement. It’s beyond marketing—it’s ministry done right in the digital age.”
— Pastor John Oweleke, Founder, Oweleke TV
🧠 Key Takeaways
Faith-based platforms thrive with message-first storytelling supported by data
Long-form spiritual content performs better when broken into searchable nuggets
Mobile-first + emotional CTA strategy leads to higher engagement in Africa & diaspora
🔧 Tech Stack
YouTube Studio, TubeBuddy
Meta Ads Manager (Instagram/Facebook)
WhatsApp Business API
ConvertKit (Email Nurture)
Bunny CDN (Video delivery)
🏁 Conclusion
With Viral Spring Digital’s help, Oweleke TV transformed from a traditional online stream to a fast-growing global digital ministry, multiplying its online reach and deepening engagement across continents.
